Google is not participating in April Fools’ Day, despite their long-standing tradition of playing pranks on the holiday.
The search giant announced that they will skip the fun due to the ongoing pandemic, according to a report on Tuesday (March 31).
“Under normal circumstances, April Fool’s is a Google tradition and a time to celebrate what makes us an unconventional company,” Lorraine Twohill, Google’s marketing chief, wrote in an email obtained by Business Insider.
“This year, we’re going to take the year off from that tradition out of respect for all those fighting the Covid-19 pandemic. Our highest goal right now is to be helpful to people, so let’s save the jokes for next April, which will undoubtedly be a whole lot brighter than this one,” she went on to say.
“We’ve already stopped any centralized April Fool’s efforts but realize there may be smaller projects within teams that we don’t know about. Please suss out those efforts and make sure your teams pause on any jokes they may have planned — internally or externally.”
Google has been pulling annual April Fools’ Day pranks on the public since 2000, when they created the “MentalPlex.” They’ve also feigned reports for human settlement on Mars and a “mic-drop button” for Gmail.
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