Hatton Garden-based jeweler 777 knows how to do excess, and its self-titled “Ice Cold Pepsi” Rolex GMT-Master II is no exception to this mantra.
Iced out in 20 carats of brilliant-cut pavé diamonds, you’d be hard-pushed to realize that the Rolex is actually made from stainless steel underneath. Diamonds cover the 40mm case, the oyster strap, and even the clasp, while the bezel is decorated in orange and blueish-green (hence “Ice Cold Pepsi”) fancy-cut stones, totaling 13 carats. Within the dial, you’ll also find more stones at every time marker, except for 3 p.m. where the quintessential Rolex date window can be seen.
Rolex and 777 branding on the black dial round out this completely and utterly extravagant timepiece. Of course, the Rolex features all of its standard functions such as dual timezone reading (indicated by the triangle-tipped 24-hour hand), as well as the caliber 3285 movement, which allows you to adjust to local time zones by the winding crown, without stopping the watch or affecting the 24-hour hand.
The 777-customized Rolex “Ice Cold Pepsi” GMT-Master II watch costs a staggering $153,002 USD and can be bought on Browns now.
In case you missed it, check out HYPEBEAST’s 777 Studio Visit.
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