Has the hoodie finally shed its thuggish reputation? As M&S sales rocket and even Valentino puts them on the catwalk, stylist reveals why you should wear yours with a smart coat and shoes rather than trainers
- Hoodies seen unlikely rise in popularity among adults amidst Covid-19 crisis
- Sales of garment at M&S are up 115 per cent compared with same period of 2020
- Celebrity stylist Lucas Armitage advised keeping hoodie only ‘casual’ garment
- Stylist Rochelle White advised pairing black hoodies with camel coloured coats
They were once associated with youngsters but thanks to lockdown, the hoodie is fast becoming a go-to choice for all ages – and even hit the Valentino catwalk last month.
While it may have been dazzled in gold sequins, cape-sleeved and paired with long cream leather gloves as part of the Spring Summer 2021 Haute Couture collection, an increasing number of people have been opting for a combination of both comfort and style in recent months.
Since the start of the year, sales of hoodies at Marks & Spencer are up 115 per cent compared with the same period of 2020,’ The Telegraph has reported.
So, after years of steering away from the comfy garment, celebrity stylists Rochelle White and Lucas Armitage have spoken exclusively to FEMAIL to advise how adults can pull off a hoodie – including elevate with a smart coat and opt for a fun colour to add personality to a look.
A hoodie dazzled in gold sequins, cape-sleeved and paired with long cream leather gloves hit the catwalk as part of the Valentino Spring Summer 2021 Haute Couture collection for Paris Couture Week SS21
In January this year, Katie Holmes was spotted out in Brooklyn, New York, wearing a bright orange jumper with a pair of dark casual trousers (pictured)
Jennifer Lopez was seen out and about with Alex Rodriguez in December 31, 2020 wearing a black version with a pair of Timberland boots
Lily Allen out and about in London on 18 January 2021, donning a black hoodie with leggings and trainers
‘The humble hoodie has become a staple over lockdown, it’s universal appeal comes from its comfort and the fact it’s such a flattering garment the helps hide any lockdown weight gain,’ explained Lucas.
‘For a long time the hoodie was seen as a garment with a street and youth appeal but now it’s popular at M&S popular with an older audience.’
In January 2021, Hilary Duff was spotted in New York pairing an oversized hoodie with a smart coat – a styling tip which Lucas strongly advises for the older generation.
‘I always love to style up a hoodie by keeping the hoodie the only casual element in a loon so elevate with a smart coat,’ hesaid. ‘If you’re going to wear trainers keep them more smart looking than sporty.’
In January 2021, Hilary Duff (pictured) was spotted in New York pairing an oversized hoodie with a smart coat – a styling tip which stylist Lucas strongly advises for the older generation
Actress Jodie Turner-Smith is seen walking in Soho on January 20, 2021 in New York City (pictured)
Lucas says that Isabel Marant has long been the go to lux brand for cult status hoodies (pictured left) but added that Miss Pap does a great range of hoodie for those looking to get the look on a budget
In January this year, Katie Holmes was spotted in Brooklyn, New York, wearing a bright orange jumper with a pair of dark casual trousers, while Jennifer Lopez was seen out and about with Alex Rodriguez in December 31, 2020 wearing a black version with a pair of Timberland boots.
So when it comes to colour options, is there any particular rule that adults should follow?
‘Keeping things black will always work but opting for a fun colour pop option can add personality to a look,’ explained Lucas. ‘Until spring hits a fleece is the hoodie of choice for hipsters.’
Rochelle added: ‘Hoodies can be worn under denim and leather jackets and even rocked with a rainfall jacket or mac, to create that layered, textured look.’
‘Grey or stone-coloured hoodies look great with and under denim jackets or even with bomber jackets, while black hoodies are best paired with camel-coloured jackets.
Lucy Hale pictured on February 05, 2021 in Los Angeles, California donning a grey hoodie and shorts
A model walks the runway wearing ENNSTORE with TREND JEWELRY during the Flying Solo show on February 13, 2021 in New York City
A street style guest at Altuzarra Street Style, Fall Winter 2020, Paris Fashion Week, France on 29 February 2020
‘As for logos and patterns, that’s down to personal preference. I much prefer plain or natural colour hoodies or maybe a bold/statement colour, but if you like a pattern or even a logo, find what works for you.’
But the expert warned that the length of the garment should also be considered – especially when pairing with a coat.
‘Never wear hoodies that are longer than the jackets themselves as it is never good to see a hoodie hanging out the bottom,’ she continued. ‘Longer hoodies work well with the macs and waterfall jackets, but avoid anything longer than mid thigh for length, as it will end up looking like a jumper.’
But while hoodies have recently been cropping up increasingly more on the catwalk, Lucas advises that they can be bought without a hefty price tag.
‘Isabel Marant has long been the go to lux brand for cult status hoodies but we have seen hoodies pop up on many catwalks including Valentino,’ he explained. ‘But Miss Pap does a great range of hoodies for those looking to get the look on a budget.’
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