Boohoo launches investigation after same clothing sold for different prices across its brands

BOOHOO has launched an investigation after items of the same clothing were found to be selling at different prices across its brands.

In one case, the BBC found the same coat was originally sold for £89 at Oasis and £65 at Dorothy Perkins – both of which are owned by Boohoo.

Images show they were both then reduced to £18 on the Dorothy Perkins website, and £27 on Oasis.

The Dorothy Perkins coat has since been removed for sale online but shows a price of £17, while the Oasis one pointed out by the BBC is still available for £27.

The BBC says it also discovered the same coat – but in a different colour – on sale for £30 from Warehouse and £66.75 from Coast – a difference of £36.75.

This colour has now been priced at £18 on both websites after the discrepancy was pointed out.

It was further claimed that the Dorothy Perkins branding was cut from a care label in the coat sold by Coast, with images being shared by a reporter.

Boohoo owns a number of fashion labels after snapping up businesses when their owners collapsed into administration.

The online retailer purchased Dorothy Perkins, Wallis, Burton and fitness brand HIIT from failed retail group Arcadia in February this year, in a deal that closed 214 shops forever.

Before this, it acquired Oasis and Warehouse in June 2020 and Coast and Karen Millen in August 2019.

Boohoo told the BBC that some of the clothing at the centre of the price row was purchased before it bought certain brands.

The Sun has contacted Boohoo for comment.

A spokesperson told the BBC: “All Boohoo group brands work independently, and so this miscommunication was not intentional as teams are not privy to what's being bought and sold across the other group brands.

"Our internal investigation continues and we will be re-pricing all the crossover stock to be aligned."

We explain who owns Boohoo.

Earlier this year, the online retailer agreed to buy the Debenhams name and website but not its stores.

Sales in online fashion have surged during lockdown as coronavirus restrictions and the closure of non-essential shops have caused scores of high street brands to struggle.

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