Homebase launches UK’s first ever ‘green shopping aisle’ with a grass walkway

DIY enthusiasts can now pick up essentials at the first ever “green shopping aisle”.

Designed for the environmentally-conscious, it has a picturesque grass walkway and canopy infused with foliage and butterflies.

It’s also decorated with evergreen climbers and vegetation, to help eco-friendly consumers find the section of the hardware store that will make their home more sustainable.

Homebase has launched “The Green Aisle” in five stores today (October 6).

Customers in London, Edinburgh, Bridgend, Birmingham and Leeds can check it out now – and more stores will follow soon.

In partnership with Smart Energy GB, the store is showcasing energy efficient and eco-friendly home improvement products.

As they’re doing their shops customers can also get information on how to get a smart meter installed.

All of these will help make homes greener and ready for winter.

The Green Aisle was created after research found 74% of Brits want to make their homes greener, but half have no idea where to start.

Craig Phillips, DIY expert and one of the first to visit the Green Aisle in Haringey, said: “I’ve helped hundreds of people improve their homes over the years by making small changes which have a big impact – the same is true for taking small energy efficiency measures in the home.

“It can be hard to know where to start when it comes to making greener choices.

"The Green Aisle helps make this process even easier for people by identifying which products are more environmentally-friendly, and likewise understand the positive impact they can have.

"Whether you’re in the market for new LEDs or eco-friendly paint, something we can all do now is to speak to your energy supplier about getting a smart meter installed.

"Each installation is a step towards a lower carbon future for Britain and can help you manage your energy use.”

The poll of 4,000 Brits, commissioned by Smart Energy GB, also found 71% hope going green will save them money.

Meanwhile, seven in 10 said they want to help the environment. Four in 10 of those polled via OnePoll are keen to use environmentally-friendly paint when redecorating.

Others are looking to install energy efficient home appliances (38%), smart home tech (34%), a water-saving showerhead (31%) or a smart meter (29%). Homebase’s Green Aisle has launched at the same time as the government’s ‘Green Homes Grant’ scheme, with the range of items selected based on their energy efficiency credentials. Items range from white goods and electricals through to insulation and smart appliances.

The Green Aisle is also available online at www.homebase.co.uk/the-green-aisle.

Robert Cheesewright, from Smart Energy GB, said: “We’re delighted to be working with Homebase to launch the first ever ‘Green Aisle’ in 137 stores nationwide.

"The Government’s Green Homes Grant provides investment for us to make our homes more energy efficient. But energy efficiency steps don’t always have to be expensive.

“Contacting your energy supplier to get a smart meter installed at no additional cost will also help you to do your bit for the environment. “Each installation moves Britain closer to achieving a smart energy system that makes better use of renewable power and reduces our reliance on fossil fuels.” Chris O’Boyle, trading director from Homebase, added: “We know that more and more of our customers are looking to make environmentally friendly decisions as they embark on home and garden improvement projects.

"‘The Green Aisle’ not only puts some of our most sustainable and eco-friendly products all in one place for those who know what they’re looking for, but will also provide advice and inspiration, supported by our expert teams, for people who need a hand turning their green ambitions into reality. “Whether it’s something as simple as a draught excluder to sit at the bottom of a door, getting a smart meter installed or a bigger project such as installing new insulation, there are hundreds of ways – both big and small – that can help people make a positive difference to their home.”

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