How Conor McGregor’s Proper No12 whiskey was born with UFC legend 'set to pocket share of £112m cash windfall'

CONOR MCGREGOR's ownership of Proper No. Twelve Whiskey recently came to an end.

Earlier this month, Mexican tequila company Becle completed a takeover of the brand the UFC superstar helped create.

Becle initially had a 20 per cent share of the company and helped produce the product before they upped their stake to 49 per cent last year.

But they're now the sole owners of the liquid gold after acquiring the remaining 51 per cent of the shares.

McGregor and his manager Audie Attar are reportedly set to pocket a share of a whopping £112million, although their respective splits of that sum are unknown.

With McGregor's ownership of Proper No. Twelve coming to an end, SunSport thought it'd only be right to look back at the origins of the whiskey.

What year was Proper No. Twelve founded?

The globally-recognised brand, which has added millions to McGregor's net worth, was officially launched in September 2018.

The whiskey was one of the main sponsors for Mystic Mac's UFC 229 grudge match with Khabib Nurmagomedov the following month.


When did Proper 12 go on sale?

The first bottle of Proper No. Twelve was sold in September 2018, a month in which stock flew off the shelves.

According to reports, the company's first production run sold out in just under two weeks due to the incredible demand.

Tesco stores in Ireland began limiting customers to just two bottles per-visit.

Earlier this year, the whiskey went on sale in the UK for the first time, with Morrison's stocking the tipple.

Why was it called Proper No. Twelve?

The malt whiskey's unforgettable name was inspired by McGregor's hometown of Crumlin, Dublin.

The Notorious said: “I come from a place called Crumlin, in Dublin 12. It’s a place dear to my heart.

"It’s where I learned how to fight; it made me who I am today.

"It’s a place I’m still very much a part of every single day of my life.

"So, that’s where the name came from. It’s proper Irish whiskey and twelve is my hometown."

He added: “Growing up on the streets of Dublin 12, I learned the values of loyalty and hard work.

"I respect other Irish whiskeys, but I am coming in strong, with passion and with purpose.

"I am the founder of this company and I am going to give it my all."

How many units of Proper 12 have been sold?

A whopping 213,800 cases were shipped in 2019, a figure which represented a 17.8 per cent increase from the previous year.

On Instagram, McGregor claimed after their first year they had raked in over $1bn in sales.

He said: “Over $1b generated in Whiskey sales in my first year! Like it or not, there is a new King in town! Proper Whiskey, liquid sunshine!”

Will Conor McGregor continue to be involved with Proper No. Twelve?

The former two-division UFC champion's future with the company is currently unknown.

But given his global appeal and the brand being synonymous with him, he could very well retain an ambassadorial role with the brand.

McGregor, 32, is currently gearing up for a trilogy fight with his former featherweight rival Dustin Poirier.

The UFC's poster boy suffered a second-round KO loss to The Diamond at UFC 257 in January.

It was hoped the pair's blockbuster series decider would headline UFC 262 in May.

But the promotion are now looking to stage the mega-money fight on July 10.

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