Kardashian hairstylist shares hilarious before and after pooch pictures after launching luxury-scented dog shampoo

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Hollywood hair guru Jen Atkin is famed for working with the likes of Dua Lipa, Gigi Hadid, Chrissy Teigen, and of course, the entire Kardashian family.

But now, after the success of her range The Ouai hair products, the celebrity stylist is turning her attention to furry friends, with a brand new pet shampoo named Fur Bébé.

Announcing the new product on her Instagram, Jen writes: “Just to keep the cuteness flowing… @theouai FUR BÉBÉ is here. The ulti-mutt pet shampoo for hydrating, cleansing and adding shine to your BFF’s coat.”

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The Ouai’s Fur Bébé Pet Shampoo, $32 here (roughly £23), has a shine-boosting formula, and boasts the same classic Ouai scent that the human shampoo has.

With luxurious notes of Italian lemon, Turkish rose, jasmine, lily and white musk, Jen’s latest launch will keep your pooches smelling and looking their best.

The brand hails it as a gentle wash that will cleanse, hydrate and leave your pet’s coat shiny and soft.

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Before purchasing, shoppers can get a preview of the finished results on The Ouai’s website, with a hilarious before-and-after feature which shows two adorable pooches go from wet to fluffy in just a flash.

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Jen cast some adorable models to feature in the campaign, which she later confessed on her Instagram stories were her work colleague’s pets.

“For all of my friends who are mad we didn’t use your dogs in the campaign, we didn’t because of Covid, we just used employees’ dogs.”

“Thx to our incred models for bringing our team’s vision to life,” she says.

Jen’s pet-loving followers are going wild for the new range, with many sharing their thoughts on her Instagram account.

“This is some of your best work,” one fan writes, posting laughing emojis.

“I can’t wait to see the look on my groomer’s face when I hand her this shampoo to use on my giant Bernese Mt Dog,” another writes. “He needs to smell like the king he is.”

Unfortunately, Jen’s new pet range is only available in the US right now, but we don’t think it’ll be long before it hits our shores, considering the rest of her The Ouai collection is available to shop here.

For now though, we’ll just enjoy the pooch pictures from afar.

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