Wealthy siblings reveal their lavish life in Dubai

Rich kid property developer, 27, flaunts his private jet trips, £49,000 watches and £1million fleet of sports cars on Instagram – but insists he ‘never does anything to show off’

  • Zaf Baker, 27, and brother Adam live between South Africa, Dubai and London
  • Property developers also run a car business and spend thousands on nights out
  • Regularly travel around the world via private jet to watch big sporting events 
  • Insist they’re not materialistic and say good things come to those who work for it

A wealthy property developer who documents his glamorous life on social media insists he ‘never does anything to show off’ – despite sharing snaps of exotic trips aboard private jets, Champagne-fuelled nights out and designer clothes.

Zaf Baker, 27, and his brother Adam, 26, spend most of their time flitting between Dubai, London and South Africa, as well as shopping trips to Milan and Paris and beach holidays to Mykonos. 

The duo, who work as property developers, say they operate a ‘work hard, play hard’ mentality and firmly believe ‘good things come to those who work for it’.

Speaking to FEMAIL, Zaf said he and his siblings became accustomed to their luxurious lifestyle from a young age.

Zaf Baker, 27, pictured aboard a private jet, told how he spends most of his time flitting between Dubai, London and SA, as well as shopping trips to Milan and Paris and beach holidays to Mykonos

Zaf, who works as a property developer with his brother Adam, say they operate a ‘work hard, play hard’ mentality and firmly believe ‘good things come to those who work for it’. Pictured in Cape Town South Africa with a Ferrari

In his garage, car enthusiast Zaf currently has a Rolls-Royce Wraith (which start at £266,190), a Rolls-Royce Phantom (costing upwards of £363,600), a Ferrari 488 (from £251,590) and a Lamborghini Huracan (from £164,400) and Aventador (from £271,146). He also finances sports cars to non-commercial dealers. Pictured in Dubai with an array of supercars

‘It becomes a normality,’ he explained. ‘We don’t do anything to show off; it always seems like we are showing off but that’s just the way everyone sees it. 

‘We’ve never been ones to fit in, we’ve always been about standing out, and that’s very often mistaken by people as gloating. We’ve always preferred the finest things.’

Zaf told how he and Adam began their career as wholesale car dealers in South Africa before getting into real estate.

‘We spent the next few years developing and investing in property,’ he said. ‘We now live up and down London, Dubai and South Africa furthering our ventures.’

In his garage, car enthusiast Zaf currently has a Rolls-Royce Wraith (which start at £266,190), a Rolls-Royce Phantom (costing upwards of £363,600), a Ferrari 488 (from £251,590) and a Lamborghini Huracan (from £164,400) and Aventador (from £271,146). He also finances sports cars to non-commercial dealers.

When Adam and Zaf travel – often with their glamorous sister Fathima (pictured) in tow – they usually take a private jet, but if there’s a larger group of them they’ll fly business or first class with Emirates

Zaf told how he and Adam take a lot of time off to attend major sporting events around the world, from football and boxing matches to basketball games and Formula One meets – which explains the vast array of sports stars which crop up on his Instagram page. Pictured with Barcelona legend Lionel Messi

As well as cars, Zaf has an ‘addiction’ to shoes, admitting to owning ‘easily 100 pairs’.

‘I recently purchased a pair of Christian Louboutin python skin sneakers covered in Swarovski crystals for £6,400,’ he said.

‘I’m very brand conscious. I often get called materialistic but that’s not the case. I only wear what I feel comfortable in. My go-to brand would definitely be Dolce & Gabanna. 

‘I’ve invested a lot on my wardrobe over the years – not only do I have a huge interest in it, but appearance is also very important.’

Then there’s his watch collection; besides the collection of vintage Rolex timepieces that have been passed on to him, he said he also owns a yellow gold Rolex Yacht-Master II worth around £49,000 and a Patek Philippe worth £61,128 which he recently purchased as an ‘investment’.


Even their food is dripping in gold! Zaf shared these snaps of 24 carat gold coated steak and a burger

For his ‘everyday piece’, Zaf wears a £49,000 Audemars Piguet Royal Oak in rose gold, which he ‘treated himself to’ earlier this year.  

‘I aim to add to that collection,’ he said. ‘Adam boasts an impressive collection of his own and I occasionally help myself to it when I feel like mixing things up a bit.’

When Adam and Zaf travel – often with their glamorous sister Fathima in tow – they usually take a private jet, but if there’s a larger group of them they’ll fly business or first class with Emirates.

Zaf said: ‘When I’m in South Africa I usually jump on a helicopter with Adam once a week in Cape Town to play football socially, as he hasn’t lost his competitive edge in sports.

‘The helicopter lands right on the field in Cape Town!’

Zaf and his brother Adam (pictured left beside Manchester City star Sergio Agüero at the Etihad Stadium in Manchester) say they became accustomed to the finer things in life from a young age

Fashion blogger Fathima and brothers Zaf and Adam are all very image conscious and boast a stylish wardrobe of designer clothes and accessories, regularly tagging big brands in posts on Instagram


Slumming it in first class: Zaf, pictured on an Emirates flight left, said in Cape Town he’ll often take a private helicopter to go and play football

In 2018, Zaf told how he watched the LA Lakers during a private closed-off training session (pictured)

An average night out for the brothers usually amounts to ‘thousands of dollars’ according to Zaf, with Adam knocking back £245 glasses of whiskey.

‘When you live by the motto “go big or go home”, you don’t put a price on anything that you enjoy doing,’ Zaf reasoned.

‘When we party, we really party! Thousands of dollars of Champagne being sprayed around, and this happens on many weeknights as well. Like I said, we live up and down Dubai and London and when you’re doing your thing in these two cities, there’s never any dull moments. 

‘Life is a party, but you have to keep one thing in mind: work hard, play hard.’

An average night out for the brothers usually amounts to ‘thousands of dollars’ according to Zaf


Even on a weeknight, Zaf told how the bill soon adds up thanks to Adam’s penchant for £245 glasses of whiskey

Zaf told how he and Adam take a lot of time off to attend major sporting events around the world, from football and boxing matches to basketball games and Formula One meets – which explains the vast array of sports stars which crop up on his Instagram page. 

‘It’s a hobby of ours and we certainly don’t turn down invitations, especially those which our friends are involved in,’ Zaf explained.

‘We fly once a month to attend a big game, fight or race. We don’t miss the big ones! Adam loves his occasional retreat to satisfy his love for extreme sports.’

Explaining how he manages to bag his enviable selfies with the likes of Manchester City star Sergio Agüero and Argentine international Lionel Messi, Zak said: ‘This is one of the most interesting topics to everyone.

As a break from ‘exquisite beaches and parties’, the brothers have recently begun enjoying wildlife safaris in some of Africa’s finest game reserves – which suits animal-lover Zaf, who says he used to own two tigers

Zaf told how his family own multiple hotel-serviced apartments around the world, which they keep vacant for when they travel. Pictured on a private jet

‘Everyone you meet just wants to know, “How is this person in real life?”, “What do you talk to this person about?”, “Wow, you’re so lucky, I can’t imagine having dinner with this person!”

‘These are relationships that we’ve built over the last 15 years, but ultimately when you sit in the right circles, you meet the right people.’ 

Zaf told how his family own multiple hotel-serviced apartments around the world, which they keep vacant for when they travel. 

‘I find it easier to have hotel apartments which are catered for and serviced – I’m very picky, I love everything in my homes to be custom-made suited to my own taste,’ he said.

Speaking about the impact of Covid-19, Zaf said it has had an impact on their business – but also highlighted just how lucky they are as a family. Pictured on a trip to see Manchester City play

Zaf, pictured with Nick Jonas on a trip to Hollywood, says his family home as an exclusive memorabilia collection

‘Our current main residence is Dubai and has been for the last 15 years. When it comes to my family home in Dubai, it boasts an indoor gym and pool, sauna, tennis court, cinema room, entertainment areas – as I get a lot of guests from all over the world – and my personal favorite, my art and memorabilia room.

‘This is one of the most exclusive memorabilia collections in the world that has been signed and given to us from friends in different countries, sports, leagues and teams over the last 15 years.

‘It includes items from Cristiano Ronaldo, Lionel Messi, Mike Tyson, Diego Maradona, LeBron James, Vasyl Lomachenko and many more.’

As a break from ‘exquisite beaches and parties’, the brothers have recently begun enjoying wildlife safaris in some of Africa’s finest game reserves – which suits animal-lover Zaf.

The siblings’ current main residence is Dubai and has been for the last 15 years. Pictured: Adam, Zaf and Fathima at Disneyland Paris

He told FEMAIL: ‘I love tigers – one of my friends owned a tiger and I loved it so I had to get one. 

‘I’ve owned 2 tigers and I received a lot of criticism for it, especially on social media and from people I didn’t know. 

‘I will get another one; people’s opinions don’t matter to me. If they did, then I’d be like all of them.’ 

Speaking about the impact of Covid-19, Zaf said it has had an impact on their business – but also highlighted just how lucky they are.

‘At a time like this, you have to put yourself in the shoes of the less fortunate, the people who were truly affected by it,’ he said. 

Zaf says he has an addiction to shoes and recently purchased a pair of Christian Louboutin python skin sneakers covered in Swarovski crystals for £6,400

Zaf (pictured in a Ferrari) said the most important thing in his life is his family and friends. Despite his incredible wealth, Zaf said he’s been single for two years

‘There are people who can’t feed themselves and can’t put roofs over their heads. We’ve seen the struggle as we own a town in South Africa with over 100 commercial and residential properties. 

‘We’ve had a lot of them who needed to be relieved of their rent simply because they needed to put food on the table for their families due to having no work, no business. 

‘It’s been a loss that either ourselves or they had to take, and we’ve happily taken it upon ourselves.’

Zaf said the most important thing in his life is his family and friends. Despite his incredible wealth, Zaf said he’s been single for two years, adding: ‘It’s hard to find a girl when they’re all only after your brother!’ 

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