HOLLY Willoughby looked incredible as she wore the very same dress her mum did on her 40th birthday to celebrate her own milestone.
The This Morning star stood up and did a twirl in the floral dress as a picture of her mum Linda in the frock in the 80s was shown.
Studio guest Gok Wan said: "I love the dress."
Holly replied: "Didn't mama Willoughby do well back in the day?"
She also acknowledged her mum on Instagram, sharing a comparison pic and writing: "This photo of my Mum was taken on her 40th birthday at the party she had in the garden. I remember this day so clearly.
"It’s a strange thing to reach the age you remember your Mum being! …I asked her if she’d kept the dress and of course she had…
"Strange moment zipping it up this morning, wondering how she felt on her big day… I can’t be with my Mum or Dad today but wearing this in her honour makes me feel closer to them… love you Mumma! #sothisis40 💕."
It was a super special start to the show, with balloons and explosive indoor pyro getting things off with a bang.
Holly's jaw was left on the floor as she took in the surprise celebrations.
Beaming, she said: "I feel very lucky."
Phillip Schofield then presented her with a Colin the Caterpillar cake, which Holly duly scoffed.
There was then an indoor beach party with Gok DJing and James Martin behind the bar.
Holly took her heels off to stand in the sand, and was given another birthday cake for good measure.
It was a painstaking recreation of the chocolate house cake that she had on her second birthday.
Holly's teen crush Paul Young recorded her a special birthday message as the cherry on top.
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