MARTIN Lewis bared his chest for the first time on live TV on Thursday's Good Morning Britain.
The Money Saving Expert, 51, was fronting the ITV show alongside Kate Garraway, 56, as they discussed the news that Ofgem is lowering the energy price cap.
Last year, the Government stepped in to stop bills rocketing to over £4,000 under the price cap.
Martin spent a huge chunk of the show answering questions and issuing warnings about the change which will, on average, see everyone's energy prices drop by 17 per cent.
Yet in a separate non-economic part of Good Morning Britain, Martin was used as a model.
Former gang member Carl Scott was chatting about his emergency bleed control kits, after losing a friend to a fatal stabbing.
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Martin was quick to offer to assist in a demonstration and unbuttoned a few fastens on his white shirt before a patch was stuck onto his chest.
He said: "Let's demonstrate how it works. Do you need a dummy? That would be me."
He added: "I've never unbuttoned my shirt on television before, but there we go there's a first time for everything.
"It's for a good cause."
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Carl the detailed how the kit – which is funded by donations – would work on both chest and stomach wounds.
He has been stabbed three times and held his close pal as he tragically bled to death in his arms.
As the segment wrapped, Martin added: "That's all I am doing."
One fan was quick to remark: "Martin Lewis is a legend."
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