Stacey Solomon dropped a "showering" bombshell during Friday's Loose Women, leaving her co-stars aghast.
The 30-year-old daytime television babe confessed during the ITV programme that she does not shower every day, and sometimes just washes her "important bits".
The mum-of-three admitted: "I am not going to lie I do not wash my hair every day and sometimes if I'm in a rush I just wash my important bits.
"I've always thought as long as you wash your important bits it's OK.
"Like you can have a quick wash, sometimes I don't have time for a 15-minute shower.
"Also I don't think it's that good for your hair and skin and stuff."
The panel, including Stacey, Kelle Bryan, Judi Love and Saira Khan, were horrified after her confession.
Stacey asked Judi to back her up, but Judi refused and insisted she never skips a shower.
Joe Swash's girlfriend asked: "Not even on a Sunday when you don't get out of your pyjamas as you're cooking a roast and getting the kids ready? And then you're still in your pyjamas so you think, 'what's the point?"
Laughing, Judi replied: "No! I need a shower after cooking a roast and I'm all hot and sweaty!"
Also on Friday's instalment of Loose Women, Judi stripped off for a cheeky shower scene as Kaye Adams teased what was coming up on the show.
Her exposé featured during a live video link with This Morning, as Rochelle Times and Alison Hammond crossed over to Kaye.
Teasing the line-up of Friday's show, Kaye asked: "Today we are asking how important is the power of your shower?
"Judi what do you think?"
The camera panned over to the 40-year-old comedian who was appearing to wash herself behind a shower curtain.
Judi joked: "Oh you caught me Alison, there's nothing like getting off the dirt, I'll tell you that for certain."
Scottish presenter Kaye, 57, added: "I'm not doing your back love, I'm not.
"Join me and a very very clean Judi at 12.30."
Loose Women airs weekdays at 12.30pm on ITV
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