What brands do the Kardashians own and promote?

DIVE into the Kardashian empire including what brands the sisters' own and promote.

The reach of the Kardashian Jenner family goes way beyond Keeping Up With The Kardashians, with each sister making money in numerous ways through both creating and promoting different brands.

What brands do the Kardashians own and promote?

When Kris Jenner first conceptualized Keeping Up With The Kardashians in 2007, she was thinking ahead to how it could affect different brands and businesses.

She told The LA Times’ in her oral history of the pilot episode that “Kim and I would set these goals every year. And [in 2007, the year ‘KUWTK’ premiered], we set a goal to develop her first fragrance, which was Kim Kardashian. That was the start of what we saw the potential could be down the road.”

In addition to the brands they own, each sister also gets a pretty penny for promoting companies on their social media for millions of followers.

Now, each sister has their own brands and companies they manage and promote on their own and with each other.

Kim Kardashian

Perhaps the most famous Kardashian, Kim is still making money from her sex tape with ex-boyfriend, Ray Jay as well as her mobile game, Kim Kardashian: Hollywood.

Currently, Kim focuses her time on her shapewear brand, sKims, her makeup line, KKW Beauty, and KKW Fragrance.

Each of these brands are worth over one million dollars and she has collaborated with her sisters for different collections, fragrances, and campaigns.

Khloe Kardashian

Khloe launched clothing brand Good American in 2016 as a more size-inclusive denim line.

The brand has now expanded to include different kinds of clothing, swimwear, and shoes.

Kourtney Kardashian

Kourtney has never been as excited about her brand in the famous family as her sisters.

However, she does manage the lifestyle website Poosh, which offers articles on health, beauty, fitness, lifestyle, and more with a Poosh store to go with it.

Kylie Jenner

Kylie began her makeup empire in 2015 with the sale of Kylie lip-kits.

She has since expanded her Kylie Cosmetics makeup line exponentially and her products are now available at Ulta.

A new skincare line, Kylie Skin, was added to the empire in 2019.

In June 2021, Kylie began teasing a potential third brand, Kylie Baby, through pictures of her daughter, Stormi.

Kendall Jenner

Kendall's main source of income comes from her impressive modeling career.

In 2019, she acquired a stake in the Moon oral care line and even designed her own teeth whitening pen.

Kendall's latest venture, her 818 tequila brand, hit stores in California in May 2021.

Kris Jenner

Kris runs Jenner Communications, which manages all her children, of which he famously takes 10% of all profits.

Kris has been an executive producer of KUWTK since its conception in 2007 and has produced a few of its many spin offs as well.

She has some control over son Rob Kardashian's sock brand, George socks, as well as the Kardashian Kloset which resells clothes and accessories worn by the famous family.

Kim, Kourney, and Khloe

Before KUWTK aired, the three sisters opened a boutique in Calabasas called Dash.

Part of the reason for starting the show was to promote the store.

The boutique grew into a mini chain with locations in New York and Miami until closing in 2018.

In 2011, the sisters made a deal with Sears to sell the Kardashian Kollection of clothes and accessories, but the partnership did not end up being very profitable.

Kardashian Kids launched in 2014 offering trendy children's clothes, but this too eventually fizzled out.

Kendall and Kylie

Following in their sister's footsteps, the two youngest launched their own clothing collection Kendall + Kylie in 2013.

The brand is currently available at Pacsun, Nordstrom, and on the official Kendall + Kylie website.

When is KUWTK ending?

Keeping Up With the Kardashians is officially coming to an end after 273 episodes and 11 spin-offs.

The decision was decided among all sisters and family matriarch, Kris Jenner, after days of discussing the show’s fate. 

Kim Kardashian told Grazia USA that it was ultimately decided that they “needed a break.”

“This was a dream of all of ours. We never imagined we would get onto season two. Now we're on 20," Kim said.

"Sometimes we just need a break. It's really simple. We just need a minute to regroup. You know, we haven't had a break for 14 years,” she added.

“We've gone in filming a season, then a spin off and I think there's no other way to say it other than, we just live such big lives. And we have kids now. And they need us.”

On September 8, 2020, Kim broke the news via Instagram that the show’s finale would be in 2021.

The KUWTK season finale of episode 12 will be split into two parts. 

The first part of the finale will air Thursday, June 4 at 8pm ET.

Similarly, fans will have to wait until part two airs on Thursday, June 10 to witness the show’s grand finale. 

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