JOE Exotic's underwear range has SOLD OUT in just hours, raking in $50,000 – all while he rots in prison.
The Tiger King star's Revenge collection with Odaingerous – featuring his face emblazoned across the crotch of leopard-print boxers – went live on Labor Day.
And TMZ reports the top-seller is the limited edition 'Casket Baskin' boxer brief, named for his rival, Carole Baskin.
Exotic was jailed for hiring a hitman to try and kill the 59-year-old.
Odaingerous is now updating its online store and restocking due to the huge demand.
Underwear in the range is priced at around $24 for men, while the women's "cheeky brief underwear" is available for $21.
Before the launch, the clothing retailer sold out of black 'Pardon Joe Exotic' t-shirts and its 'Fake Friends' hoodies and joggers.
Bosses say it's "fast become the go-to brand for the most exclusive, unique and custom outerwear amongst celebrities, socialites and fashion glitterati."
Exotic's line has proved to be so popular that billboards advertising the range have gone up in Mexico.
The clothing site is also plugging its 'Help Free Joe' campaign to see Exotic pardoned.
It's organised an online petition "because President Trump said he was willing to hear Joe’s case".
The former Oklahoma zookeeper was sentenced to 22 years in prison for his role in a murder-for-hire plot, and for killing five tigers.
Blond, mullet-haired Exotic – whose real name is Joseph Maldonado-Passage – is currently serving time at the Federal Medical Centre, a 1,500-inmate facility in Forth Worth, Texas, prison records show.
True crime series Tiger King became a worldwide phenomenon when it was aired in March.
Its star was convicted of trying to hire someone to kill Baskin, who had tried to shut him down, accusing the zoo of abusing animals and selling big cat cubs.
In retaliation, Exotic raised questions about Baskin’s former husband, Jack “Don” Lewis.
The documentary extensively covered his repeated accusations that Baskin killed her husband and possibly fed him to her tigers.
Baskin hasn’t been charged with any crime and has repeatedly released statements refuting the accusations made in the series.
In June, a federal judge in Oklahoma awarded ownership of Exotic's former zoo to Baskin.
US District Judge Scott Palk granted control of the zoo to Big Cat Rescue Corp, the Florida group founded by Baskin.
Exotic argued throughout the series that Baskin was trying to destroy his business with an online smear campaign in videos.
Baskin previously sued Exotic for trademark and copyright infringements and won a $1million civil judgment against him.
In March, Exotic filed a federal lawsuit seeking nearly $94million in damages, claiming among other things that he was convicted based on false and perjured testimony.
Among the defendants were the US Fish and Wildlife Service, the US Department of the Interior, the assistant US attorney who prosecuted him and several witnesses in the case.
In the suit, Exotic claimed he was singled out for prosecution because he “is an openly gay male with the largest collection of generic tigers and cross breeds.”
Exotic's aaga is getting another Hollywood chapter, with Saturday Night Live star Kate McKinnon starring as Baskin a limited TV series.
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